The competition in the online recruitement sector is very harsh. Four
categories of websites may survive:
- the leaders, able to dominate in a very competitive
market thanks to their budget of communication;
- The specialized sites, which have an added value in a given sector
or region;
- The portals, which are based on secondary information;
- The traditional actors of job research, who benefit from their
notoriety and expertise
The Leaders
The market is structuring around a few
general websites which have significant budgets of communication,
such as Monster or Jobpilot.
In a field where the job offers of the competitors are close, publicity
constitutes an determining advantage to generate visits and thus
to contribute to the growth of the company. Belonging to a European
platform (even world) and of thus being able to multiply the number
of job offers available is a plus, but this is not a sufficient
criterion of success.
The specialized websites
The sites which are specialized in a sector generally
offer few offers, but they are much better targeted. Whether for
a training period or an job, it is thus recommended to consult,
when one has a specific skill, in priority the recruitment sites
specialized in a sector, and even the portals of the sector in question,
because most of them have an employment section.
Job portals
Regarding the mass of available information, the
portals facilitate the researches because they gather in one site
all the necessary information about a given sector. Portals like
Yahoo!, Lycos,
etc. are too general. On the contrary, job portals allow visitors
to find the the relevant sites according to sectors, countries,
positions, etc). The portals aims at attracting a specialized audience,
which give them opportunities for targeted publicity and e-commerce.
The traditional actors of job research
The traditional actors of job researchs, that is
to say are the job agencies (ANPE,
APEC) or the press (LExpress,
Le Figaro, Libération, etc.) generally post their job offers
freely on the internet. Their consultation is easier (you can visit
Ouest-France website in Strasbourg) and more effective, thanks to
the search engines.
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More resources
best recruitment websites europe
other recruitment sites for france
job portals for france
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